What comes to mind when you think about the color red? Passion? Love? Coca-Cola? The White Stripes?

How about the year 1914? Because apparently red was a lot more prominent in the early 1900′s than it is now.

And this chart showing the last 98 years of movie posters proves it:

Created by Vijay Pandurangan because he needed to prove a friend wrong who didn’t believe him when he “mentioned how [he] felt that most movie posters these days were very blue and dark,” this is about as thorough as it gets. And it look great.

Bravo, Vijan!

(h/t Fast Co. Design)