Since I went on a bit of a rant about Apple’s WWDC event yesterday, I feel like I need to justify it. After all, it’s not like Apple needs another post written about them (a Google search for ‘Apple’ revealed a whopping 123,000,000 stories).

But, unlike some things in this world, I think Apple deserves all of the attention they get for a couple reasons: They continue to release “revolutionary” products on a very tightly regimented schedule, and they don’t short-change the details.

In fact, Apple adds details to their details. Case in point: check out how Apple’s iOS 6 software update will adjust the reflection on the music player’s metallic button as you tilt your iPhone:

That is why the tech and design communities pay so much attention to Apple. Because the team at Apple pays even more attention to the products they’re creating