What's Fresh

Toi at Groundwork Opportunity’s “The Hack”

April 03, 2013 / Toi News /
Nathan

This past February, our friends over at Groundwork Opportunities held their first hackathon in the Bay Area, aptly called “The Hack.” We were super excited to work alongside other companies like FacebookSalesForceSquareAtlassian, and Accenture to help expand GO’s free, fee-less fundraising platform that empowers people from every walk of life to champion social change abroad by owning and executing their own fundraising campaigns for causes throughout the developing world. Check out some photos from the event below, and read more about The Hack on the GO blog.

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[Elsewhere] ‘Design Your How’ on The Industry

December 04, 2012 / Toi News /
Nathan

Since February I’ve been writing a column on The Industry—a fast-growing online publication that highlights design focused startups and the people behind them—called ‘Design Your How‘. Design Your How’ dissects the design process through the lens of personal and collective productivity. I’ve looked at everything from the importance of office hours to how to effective communication within your team, and I’ve tried to do so in a way that highlights the design process as a valuable tool that’s applicable to a wide range of professions. That is, after all, what we do here at Toi.

Here’s an excerpt of my most recent article, ‘Balancing A Team‘:

Like any artist, musician, or performer, effective designers are offering people new ways to see the world around them, to connect with like-minded communities, or to find useful products and services in the easiest possible way (ok, so most well-respected artists, musicians or performers aren’t exactly doing that last one).

Design is a science, but, when done properly, it can speak to people like an art.

Which is why knowing how to effectively put together a team is such a valuable skill. Team building is an art and a science, itself, and effective leaders understand the kinds of people they need to surround themselves with, and why they need them. Here are four kinds of people who you need around you.

And here’s a link to the entire series, if you’d like to read them all.

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Toi’s New Office

October 11, 2012 / Toi News /
Nathan

As is the case for most companies, Toi started in a modest office space. But we’ve since moved up in the world, taking over the upstairs portion of an executive suite just north of Los Angeles.

We’re pretty stoked to have a new, and bigger, space to call our own. A space to play pool in, to host margarita Fridays in and, of course, to dream up life-changing brands and brand experiences in:

The photos above are just a teaser since we’re still getting the place all set up, but expect a full overview of the all new Toi Shop in the coming weeks.

Meanwhile, like your neighborhood 7/11, we’re open for business 24/7.

So if you need anything, please let us know.

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Thiel Fellow James Proud profiled on Forbes

June 21, 2012 / Toi News /
Nathan

We follow our clients very closely here at Toi.

So we were pretty stoked to wake up to a profile of 2011 Thiel Fellow James Proud on Forbes yesterday:

“On Wednesday morning, Proud announced the sale of [GigLocator] to Peter Shapiro, a New York music entrepreneur who owns the Brooklyn Bowl and Relix magazine. Shapiro says he plans to integrate the the site’s technology into undisclosed future plans and will have a team continue to develop off the foundation that Proud created.

‘I could tell the direction that he was going with it, and the kinds of information and the functionality it provided 20 yards down the field,’ says Shapiro of GigLocator, for which he paid a six-figure sum.

GigLocator’s site now features a ‘closed doors’ message and Proud says he has moved onto other side projects, among them a brief collaboration with PayPal cofounder Max Levchin. His Twitter exploits show him hanging around Sean Parker’s Airtime and making grilled cheese with Dustin Moskovitz, connections he would likely not have made had he been in a university and taking daily classes. Still, the independent Proud, who is currently living in the U.S. on a visa, says that missing school isn’t for everyone.

‘I wouldn’t say that everyone can skip university and I think even Peter said that not everyone should skip university,’ he says. ‘He’s just saying that for some people, university isn’t the right option.’”

Read the rest of James’ profile on Forbes here.

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Toi searches for a great designer!

February 10, 2012 / Community , Design , Toi News /
Dave

Where?

Los Angeles, USA

Overview 

The Toi shop is a design wonderland in the North Pole (actually Valencia) where designers work and listen to cool spotify playlists. We are crazy lucky; we always get to work on cool projects. You will have the opportunity to enjoy industry recognition and meet cool [slash] famous, people [slash] clients.

What does it mean to be a Senior Designer in the Toi shop?

In the words of one of our Senior Designers:

To Be cliche, we’re a small nimble shop with A+ talent.  We insist on a fun, flexible environment where we learn and grow from each other. We look to produce portfolio work every time and we love to push the boundaries. Our main goal as designers is to constantly grow, never be stale.  We build off each other and of course are always trying to impress one and other.

Required Skills:

  • Proficiency in Photoshop/Illustrator
  • A strong online portfolio (send us your dribbbbbbble profile)
  • Passionate about design
  • You love pixel perfect UI
  • You should be able to show cool sites that make someone say “that’s cool”
  • Ability to create/understand site architecture
  • Decent people skills (Dave does most of the client chit chat, but still…)
  • Good write up skills: designing is awesome, selling it is also awesome.
  • You stay on point
  • You should speak some dialect of designese

Professional Experience:

  • 3+ years experience in an interactive agency setting (it’s all relative to your portfolio really)
  • Ability to execute different design styles
  • Ability to (if need) manage client communication and presentations confidently

Just send us an online portfolio of your work…  We’re basically looking for good work and a fit with our team really.

Senior Design Application

We're looking for awesomeness!
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Want to build a Toi?

February 09, 2012 / Community , Toi News /
Dave

Front End Developer

We are looking for a passionate, talented, hands-on Web Developer. Our projects range from web to mobile and demand a superior usability experience. If you’re a detail oriented person, please continue on.

Where?

Los Angeles (though we all work from home part time, in the office part time), USA

Overview

As a Toi Web Developer, your primary tasks will be building and implementing high-quality user interfaces along with the rest of our Über talented team. You will work closely with a designer and Art director on each project, ensuring each pixel is interactively perfect.

Beyond the cliché characteristics in a job ad (detail-oriented, passionate about problem-solving, blah, blah) we are looking for a Web Developer who is hands-on and will push to improve a project even beyond our standards, you should be able to think on your feet and be creative.

Qualifications

  • Experience in hand-coding CSS/XHTML pages
  • Extensive knowledge of PHP/Open Source
  • Several years of commercial development experience
  • JavaScript library such as jQuery, Prototype, Dojo or similar

Senior Developer Application

We're looking for awesomeness!
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Toi launches the new Thiel Fellowship website

November 21, 2011 / New Work , Toi News /
Antonio

We are excited to announce the launch of the new Thiel Fellowship website! Through a great partnership with the Thiel Foundation and the creative process of rebranding their 20 Under 20 program, we are proud to see this online.

The Thiel Fellowship website takes an inside look at the 20 Under 20 fellows. Each fellow contains a profile about themselves with stats, videos, social media links, and latest press. Our goal is to tell their story and the fellowship’s journey with a content-rich portal with curated articles, photos, and videos as the program progresses for current and future fellows.

Stay tuned for a more in-depth case study of the Thiel Fellowship website!

Check out the Thiel Fellowship

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The Building of the new Toi Website

September 05, 2011 / Toi News /
Antonio

The new Toi website brings a solid depiction of what we do and who we are in a manageable format, free from clutter. Our goal was simple: make it bold, make it visual, make it easy. Far too many agencies in this industry focus on who, what, when, where, yadda yadda… page after page. Our focus is on our work with a glimpse of how we work and our personality through photography.

Our list of work exemplifies our best and most recent projects. Deciding who made the cut was a difficult decision since we’ve worked on so many great projects. With so many more in the pipeline!

Instead of writing a ton of copy about what we do and how awesome we are, we presented ourselves through the eyes of the camera and spent our copywriting energy on our clients: the case studies. Each piece of work in our Work page comes with a detailed case study about the project and our process for that particular piece.

So browse around, read our case studies, and our many photos found throughout the site. And welcome to our new blog! Our hope is to provide meaningful content related to Toi, our passions, our clients, and our inspirations.

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Thankful

September 01, 2011 / Toi News /
Dave

It’s been a busy month at the Toi shop.  We’ve had the pleasure of working with so many great clients and projects all over the world!

We are so thrilled to be building the 20 under 20 Thiel Fellowship for The Thiel Foundation which is set to launch in October. Working with the foundation’s team in San Francisco has been phenomenal.

Part of our team was also present for the Vegas 2.0 tour which included people from Founders Fund, RK Adler, Welcome Mat, Summit Series and the magical Nicole P Johnson (thanks Nicole!).

We’re also getting ready to go to print on a rebrand of Athletic Greens.  Chris “the Kiwi” Ashenden is a truly inspiring person who’s bursting with energy and ideas. With over 1400% growth over the past year, Athletic Greens is clearly a hot supplement for athletes and health conscious folks.  We’re excited to help take the brand to the next level and even more excited about every meeting we have with Chris, Dave and the rest of the team. We had a blast having drinks with them on our last trip to San Francisco along with other good friends and even 4-Hour Body author, Tim Ferriss.

Another big shout out to Taylor Milsal for not only hosting the Toi principles, but also a fantastic dinner in the heart of San Francisco.  Taylor and NPJ assembled an all star group for good conversation and a yummy feast.  There were many Summit Series attendees (along with the founders parents), Founders Fund and even a few of our clients that evening.

We are constantly thankful for the people we meet on our travels, our clients, friends, Virgin America for making our travels a whole lot easier, and even you.

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